Makia

Category:Development, Design, E-commerce, UI & UX Design, Content Creation, Lead Generation

Client: Totti Nyberg

Start Date: Jun 08, 2021

Handover: Sep 28, 2021

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Build, streamline and evolve together with solution

Introduction: In the competitive realm of e-commerce, a well-crafted and functional website is paramount for business success. This case study delves into my collaboration with Makia, a brand renowned for its unique offerings in the realms of fashion, retail, and sustainability.

Client Background: Makia is a distinctive brand, celebrated for its commitment to quality and sustainability. Their product range spans across various categories, including garments, accessories, and an archive section known as Makia Archive, offering re-priced previous seasons’ items, samples, and unique production styles.

Challenge: Makia faced the challenge of optimizing its online presence, especially in the Makia Archive section. With a diverse product range and a commitment to sustainability, they sought a solution to efficiently showcase their offerings, ensuring a seamless shopping experience for customers.

+ WordPress

+ UX/UI Design

+ Front-end Development

+ Content Management Systems (CMS)

+ React.js

+ PHP

+ API Development

+ Full-Stack Development

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Result: Results: 1. Increased engagement with the Makia Archive, showcasing the brand's commitment to sustainability. 2. Enhanced user experience, leading to improved customer satisfaction. 3. Implementation of lead generation strategies resulting in a growth in customer base. 4. Streamlined online processes for Makia, facilitating easier management of products, orders, and customer interactions.

Visual and typograpy hierarchy

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Font Type: Poppins - Visual hierarchy is the principle of arranging elements to show their order of importance. Designers structure visual characteristics—e.g., menu icons—so users can understand information easily. By laying out elements logically and strategically, designers influence users’ perceptions and guide them to desired actions. Users notice larger elements more easily can convert. Regular Medium SemiBold Bold Regular Medium SemiBold Bold Regular Medium SemiBold Bold Regular Medium SemiBold Bold

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When do they work well, and when do they on us and Finally, when do we actually need how can we avoid them.

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