Super 7

Category:UI & UX Design, WordPress, E-commerce, Lead Generation, Content Creation

Client: Nicole

Start Date: Oct 11, 2022

Handover: Oct 18, 2022

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Build, streamline and evolve together with solution

Introduction: In the dynamic realm of e-commerce, where creativity meets innovation, this case study unveils the collaborative journey between me and Super7. A powerhouse in pop-culture design and lifestyle collectibles, Super7 sought to elevate its online presence to match its vibrant and diverse brand identity.

Client Background: Established in 2001, Super7 is a pop-culture design house and a pioneer in lifestyle-oriented collectibles, toys, and apparel. Rooted in San Francisco, the brand, led by designer Brian Flynn, seamlessly blends graphics, aesthetics, and youthful energy, drawing inspiration from science fiction, monsters, comic books, punk rock, skateboarding, robots, and rebellion.

Challenge: Super7, with its eclectic range of products and a rich history of collaborating with iconic brands, needed an e-commerce platform that mirrored its diverse identity. The challenge was to create a Shopify-based website that encapsulated the brand's essence, showcased its products, and provided a seamless shopping experience for enthusiasts worldwide.

+ WordPress

+ UX/UI Design

+ Front-end Development

+ Content Management Systems (CMS)

+ React.js

+ PHP

+ API Development

+ Full-Stack Development

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Result: Results: The Super7 Shopify website received accolades for seamlessly capturing the brand's vibrant spirit and diverse product offerings. Enthusiasts worldwide embraced the user-friendly interface, making it a go-to destination for lifestyle collectibles. The website's launch expanded Super7's digital reach and provided a centralized hub for fans to explore and acquire their favorite pop-culture treasures.

Visual and typograpy hierarchy

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Font Type: Playfair Display - Visual hierarchy is the principle of arranging elements to show their order of importance. Designers structure visual characteristics—e.g., menu icons—so users can understand information easily. By laying out elements logically and strategically, designers influence users’ perceptions and guide them to desired actions. Users notice larger elements more easily can convert. Regular Medium SemiBold Bold Regular Medium SemiBold Bold

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When do they work well, and when do they on us and Finally, when do we actually need how can we avoid them.

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